The Immortality Song is a Jangle Pop masterpiece production by the sensational Soul Rock collective Cruel April. If you like your music steeped in empowering prowess and driven by rhythmic instrumentals checking out Cruel April’s debut track is really a no brainer. With the captivatingly genius lyrics, the angular guitar chord progressions and Jenny G’s resounding vocal ability it’s safe to say Cruel April has created an anthem that won’t soon be forgotten. Which ironically is the whole point of the track, written from an artists perspective of desire to be noticed above the rest and remembered after they are gone. Once the sentiment really hits you, it’s quite sobering considering how much passion each artist pours into every production, with The Immortality Song you’re treated to a taste of that frustrated longing. But, there’s certainly a lot more iridescent life in Cruel April Yet. As debut Rock n Roll tracks go it doesn’t get much better. You can check out Cruel Aprils track The Immortality Song which was first released on February 27th, 2018 on SoundCloud or head on over to her website. Review by Amelia Vandergast” - Amelia Vandergast

A & R Factory